• Your Success Starts Here...

    Follow the sections below to complete your walkthrough

  • Introduction

    A Message From The President of The Social Agent

    Welcome To The Family

    I want to welcome you as The Social Agent in your market. We love to help agents promote their listings and drive conversations into their inboxes from their local markets. We want to make sure you are confident in the system as your campaign gets started here. Facebook, Instagram and its Audience Network are the largest places for consumers in the world. So we want you as the agent to be able to build your social sphere of influence and not worry about navigating the ad platform.

     

    With our help and the resources below the only chance that this program doesn't work is time and followup. We are on your side and your partner to connect with people outside of your friends and family on the largest online consumer networks.

     

    I created this platform to generate prospects for agent's that isn't about squeezing more budget or pitting you against other agents in your market. If you stay with us, I will always promote and exclusive and agent-centric platform. Please lean on your account manager and the resources below to create a long-term strategy.

     

    This should be a fun and engaging platform for you. All you need to do is chat with live prospects through text, email, phone or messenger. We'll handle the ads and content if you handle the conversion and the real estate. We like to keep it cost effective, simple and assist where we can to get you the best results. Whether you are spending a couple of hundred of dollars or you are spending thousands supporting a team, please take 30 minutes to go through this page. It will be the most important phase of this campaign.

     

    Happy Selling,

     

    Jake Deschene

    President & Founder

    The Social Agent

  • Putting You Back In The Transaction

    This is an Agent Business. Let's Keep It That Way.

    Exclusivity

    You are The Social Agent in your zip code. When people search google, go to Zillow or engage online in your zip code they will see your listing ads on Facebook, Instagram and Its Audience network. We do this through pixel technology to drive people who are demonstrating real estate transaction behaviors back to your brand.

    Local Resource

    Being "The Social Agent" in your market is more than just a place to get leads. You become the face of that area. By promoting your listings in the local market, your audience engages for more information. Providing value and getting them on an MLS search for the types of properties that individual likes to see is the key to filling your pipeline for years to come.

    Follow-up & Connect

    The most important thing to remember is people on social media are busy and move on quickly. Once they submit their info, it becomes the salesperson's job to followup and engage to provide them with value and ask questions. Timing is everything. Quick responses and consistent followup put your ad dollars to work.

    Fill The Pipeline and Grow Your Social Sphere

    The goal we have here at The Social Agent is to facilitate a connection between agents and people in their markets outside of their current database and people other than their friends and family. With a long-term vision we can help you fill your database of local buyers and sellers.

    This Is A Funnel To Weed Out The Prospects And Work With The Good Ones.

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  • Steps to Success

    Follow These Steps For The Most Successful Campaign

    1

    Engage & Promote

    Keep active engagement on your Facebook business page. Keep an eye on your business page inbox and post great content. Business pages that post better content get better placement for their ads.

    2

    Make Your Page Look Great!

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    3

    Get Reviews

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    4

    Boost Your Posts & Page

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    5

    Chat With Your Prospects

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    6

    Follow-Up & Provide Value

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  • Converting Your Prospects

    More Conversations = More Deals

    Engage & Chat

    Text, Call, Email and Live Chat

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    Set Appointments

    Appointments Create Closings

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    Follow Up With Value

    Qualify and Provide Local Resources

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    Get Prospects On An MLS Search

    Give Prospects Access To The Newest Listings

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  • Conversations

    Convert Leads Forms To Clients

    Leads Forms & Live Chat

    The days of lead forms are dying fast. Today people prefer to chat with agents and businesses from their mobile devices. No longer do you need a phone number or email. We have gone passed that and create real-time conversations with you.

    Keep The Conversation Mobile

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    Exclusive Conversations

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    Set Appointments

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    Drip Campaigns

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    Use A CRM

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  • Setting Appointments

    Conversation to Appointment

    1

    Hook

    You have hooked an interested prospect when they provided their contact info based on your listing ad. Now its time to qualify them.

    2

    Probe

    Now that you have their info you want to connect with them to see what types of homes they want to see and qualify their interest, timing and ability to buy or sell.

    3

    Info

    Here is where you want to provide them info on what they want or to set them up on an MLS search or provide them with an estimate on their home.

    4

    Close

    Now that you have gotten the information your need and have given them the info they want, its time to set a phone consult or face-to-face appointment.

  • Update or Add New Listings

    Having current active listings in your ad carousel keeps your ads relevant

  • Calculating ROI

    Know Your Return on Investment

    Why It Matters

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    Give It 90-days

    We have a 94% retention rate of agents that give it at least 90 days, we have a 99% retention rate of agents who give it a year and we have a 50% retention rate of agents who don't give it at least 3 months. Its simple to see why it takes the right amount of time to work a pipeline to conversion but we figured we let you be in control and know the data of success.

    Know Your Numbers

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    Put Your Eggs in Multiple Baskets

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  • Co-Marketing

    Add Your Preferred Lenders For More Exposure & More Conversations

    Increase Your Exposure, Not Your Budget

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    Expand Your Local Relationships

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    Save Time and Increase Conversions

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  • Client Support

    Don't Hesitate To Reach Out.

    Email

    Text

    Call

    Chat

  • Client Success

    What We Ask Of You

    Consumer Engagement

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    Update Your Listings

    Facebook is all about Ad relevance to a local audience.

    Ask Questions

    If you ever feel lost or need help with your conversations or the system please reach out so we can provide you with the best practices that other agents and teams use

    Followup

    Should any scenario every arise whether personal or business that causes your situation to change. You always have a 30-day change or cancellation option. Whether your need to pause, upgrade, downgrade or in a rare scenario cancel your account. Just give us 30-days notice, you'll have one more bill and then we'll get someone else to fill the zip code.

    30-Day Notice

    Should any scenario every arise whether personal or business that causes your situation to change. You always have a 30-day change or cancellation option. Whether your need to pause, upgrade, downgrade or in a rare scenario cancel your account. Just give us 30-days notice, you'll have one more bill and then we'll get someone else to fill the zip code.

    90-Day Challenge

    If you can commit to yourself to give it your campaigns at least 3 months, we know you will stick around forever. All of our contracts are month-to-month but to be fair its takes 2 weeks for Facebook to learn your audience and start getting you the best results for your budget. Then the engagement, follow-up and fulfillment on a prospect who is ready to move will take 30-60 days to close.

    Communicate With Us

    We want to work with agents who are looking for this to work, not looking for a reason to not make it work. It works for so many agents and team that have great processes and systems in place and its our goal that the ads we place generate prospects that you can engage and work with. If you need CRM recommendations, scripts or other best practices please let us know so we can provide you with the resources you need. Your success is our success.

    Post Good Content

    Facebook and Instagram have almost every single human being on the planet on their sites. They want consumers to enjoy their sites so they give special treatment to businesses who provide value and great content. When you are active and engaged, Facebook will view you as relevant and a high relevance score is the easiest way to grow your brand and increase prospects. We offer this as a service if you cannot find the time or simply don't want to create your own content that is essential to a strong social media presence.

  • Have Fun & Close Deals

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