• The Social Lender™

    Compliant Facebook & Instagram Ads for Mortgage

  • The Social Lender™

    by The Social Agent

    Disclaimer

    Legal Disclaimer that The Social Agent is not responsible for any alterations you make to these resources. These resources are to be used to help comply with Advertising rules. These resources are intended to convey general information only and do not to provide legal advice or opinions. These resources should not be construed as legal advice; and resources may not be current and are subject to change without notice. Materials and resources provided are for informational purposes and are NOT intended as legal, accounting, or other professional advice. If such advice is required, users should consult with their own professional advisor. Users should always confirm materials and resources from The Social Agent or anyone else through independent due diligence. The Social Agent is NOT responsible for any misuse or alterations made to materials and resources provided for informational purposes.

  • Compliance Tools

    General Advertising Checklist

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    Closed-End Lending Advertising Checklist

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    Open-Ned Lender Advertising Checklist

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  • Advertising Requirements

    Regulation Z

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    Regulation B

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    Fair Housing Act

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    Secure and Fair Enforcement for Mortgage Licensing Act (SAFE Act)

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    Telephone Consumer Protection Act (TCPA)

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    Junk Fax Prevention Act

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    Unfair, Deceptive of Abusive Acts or Practices (ADAPP)

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    Children's Online Privacy Protection Act (COPPA)

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    Federal Trade Commission Guides

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  • Best Practices

    "UNFAIR" Advertising is consider if the following are found to be true

    • It would likely cause substantial injury (usually monetary) to the consumer(s)
    • The injury is not reasonably avoidable by the consumer(s)
    • It materially interferes with the ability of the consumer to understand the term or condition of the product/service
    • The injury is not outweighed by countervailing benefits to consumers or to competition

    "DECEPTIVE" Advertising is consider if the following are found to be true

    • The representation or omission of information is likely to mislead the consumer (careful of word placements, fonts, and small print)
    • The consumer's interpretation of the representation or omission is reasonable under the circumstances

    Website

    • The representation or omission of information is likely to mislead the consumer (careful of word placements, fonts, and small print)
    • The consumer's interpretation of the representation or omission is reasonable under the circumstances

    Closed-End Credit

    • The representation or omission of information is likely to mislead the consumer (careful of word placements, fonts, and small print)
    • The consumer's interpretation of the representation or omission is reasonable under the circumstances

    Open-End Credit

    • The representation or omission of information is likely to mislead the consumer (careful of word placements, fonts, and small print)
    • The consumer's interpretation of the representation or omission is reasonable under the circumstances

    Home Equity Line of Credit (HELOC)

    • The representation or omission of information is likely to mislead the consumer (careful of word placements, fonts, and small print)
    • The consumer's interpretation of the representation or omission is reasonable under the circumstances
  • Facebook Ad Policies

    Passion

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    Independence

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