Prospecting & Promotion
Your Target Market
Define your ideal client. Include the age range, interests, buyer or seller type, characteristics, etc.
Write out your value proposition to your ideal prospect and why they should choose you.
Determine which channels you will use to get in front of your ideal target market.
Leads & Conversion
List where you are going to get leads from. Whether you buy them or get them organically you needs new leads.
When you get a new lead or referral where do you put it and what do you do with it?
Leads and contacts are worthless unless you have a conversion strategy.
Client & Service
How will you deliver a white-glove, first-class experience?
What can you do to increase the lifetime value of your clients?
How do you generate a steady stream of referrals?
Target buyers and sellers that are most likely to move in your area.