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  • 11 Best Real Estate Email Marketing Templates for 2022

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    by Andi Moore | 11.10.2021

    The best real estate email marketing templates to use when sending out emails to your list can be a tricky thing. There are so many different real estate email marketing templates to choose from and it can be hard to decide which one is right for you. Great emails will give you the ability to get in touch with potential clients and generate leads in a very cost-effective way. There are many different kinds of real estate emails and the best one for you may depend on the type of situation, stage and how much time you have available to create and send out your emails. 

    Below you can find great conversational email templates that allow you to send out information about current properties available for sale in your area or follow up with prospects. 

    You can also create a more sophisticated template that includes information about the houses, local schools, market trends, community amenities and even calculators for estimating mortgage payments or total costs of home ownership. Here are 11 of the best email templates for 2022.

  • Table of Contents


    New Lead Email


    New Listing Email


    Open House Followup Email


    Seller Lead Email


    Farming Email


    Coming Soon Listing Email


    Expired Listing Email


    Social Media Invite Email


    Home Value Request Email


    Lender Referral Email


    Local Expert Email

  • New Lead Email

    Subject: Did you get my text?

    Hey (Contact's first name), 

    I have exciting news. We have fresh, new listings in (neighborhood) for you to check out. 

    (List houses with addresses along with clickable links to their property pages on your website, if possible.) 

    Would you like to look at any of these homes? Let me know, and I'd love to set up a time to show one or all of them to you. 

    Call me at 123-456-7890 or schedule a meeting here (link to your online meeting tool)

    Hope to see you soon! 

    (Your name)

    New Listing Email

    Subject: New Listing Alert: 123 Main St...


    Hello (Contact's first name),

    There is a new listing in the (neighborhood) area I wanted to share with you.

    (Property Address & Link)

    Here are our top weekly listings in the [neighborhood] area that you may be interested in.

    Go through the links below and let me know if you’d like us to organize a private showing for any of the homes.

    • Property 1 [link address]

    • Property 2 [link address]

    • Property 3 [link address]

    • Property 4 [link address]

    • Property 5 [link address]

    Get in touch soon so that we can discuss next steps.

    Enjoy your day!


    (Your Name)

    Open House Followup Email

    Subject: Thanks for stopping by...


    Hi (Contact's first name),

    It was so nice meeting with you at (address of open house) on last Saturday. It's such a beautiful property with many outstanding features. If you'd like to learn more about the property or even get a second look, please let me know.

    Also, I wanted to let you know that I have another, similar property that you may like even more.

    I'd love to set up a time for you to view these properties in the next few days. Email me back or text me at 123-456-7890 to set up a private showing.

    Thank you for visiting!



    (Your name)

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  • Seller Lead Email

    Subject: Recent House Comps for (Neighborhood)


    Hi (Contact's first name),

    Before listing your (neighborhood name) home on the local market, take a peek at comps for listings that sold in the past two months in my (neighborhood name) market analysis report below. It includes what local properties sold for, how long they were on the market, and other essential local housing resources.

    Interested in buying a home once you sell? Let me know when you’re available for a call this week and I’d be happy to chat.


    (Your Name)

    Farming Email

    Subject: Did you get my text?

    Hello (Contact's first name),

    Is it time for something new? If you’ve been considering a move, here are a few reasons why now is the best time to start fresh:

    • Housing prices in your neighborhood have risen [percent] over the last five years.

    • The average home in [city] is selling in [number] days.

    • Homes are selling at an average price of [number].

    I have (number) years of experience selling in your neighborhood and am confident that, together, we can sell your home for the maximum return -- and find your next dream house. If you’re interested in learning more, click this link to schedule a meeting with me: (Link to Appointment Scheduling Link)


    [Your name]

    Coming Soon Listing Email

    Subject: Great Home About To Hit The Market In (Neighborhood)


    Hi (Contact's first name),

    Are you still thinking of moving to (neighborhood)? I found a great new listing coming on the market next week and wanted you to be the first to know.

    Let me know and I can send over the details and schedule a first-access showing.


    (Your Name)

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  • Expired Listing Email

    Subject: Do you know why your property didn’t sell?


    Hi (Contact's first name),

    I noticed your home listing recently expired. I’m sorry to hear your home hasn’t been sold. The home sales process can undoubtedly be stressful and exhausting.

    I’d be thrilled to take the burden and stress of selling a home off your plate. I have some innovative ideas to ensure your property moves quickly and garners a sales price at or above market value.

    Shoot me a text to 123-456-7890 and I'll get you the details.

    Chat soon,

    Your Name


    Social Media Invite Email

    Subject: Follow me...


    Hey (Contact's first name),

    Thanks for connecting with me through email.

    I just wanted to let you know that I'm on (Facebook, Instagram, Linkedin, etc), too. Follow me...

    When you follow me on (Facebook, Instagram, Linkedin, etc), you'll get:

    • Video tours of new properties

    • Market trends

    • Neighborhood reviews and more...

    Click here (Facebook, Instagram, Linkedin) to follow me now. I'll see you there!



    (Your name)

    Home Value Request Email

    Subject: I bet I know what your home is worth...


    Hi, (Contact's first name):

    Thanks for chatting with me about selling your home. I’d love the opportunity to help you on your journey. I have some questions that will help me better understand what you’re trying to achieve:

    • Are you interested in more space or amenities in your new home?

    • Is there a specific neighborhood you want to move into?

    When is a good time to stop by to chat further with you and price your home?

    Talk to you soon,


    (Your Name)

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  • Lender Referral Email

    Subject: Lender info and next steps


    Hi there(Contact's first name),

    Here’s the lender info I promised. I recommend you speak to a couple of them to see what programs they offer and to make sure their rates work for you.

    This is the first step in your homebuyer’s journey. Once you’re pre-approved for a loan, we can set up a property search and start looking for your new home!

    Let me know how it goes and which lender you choose.

    (Insert contact information for your three preferred lenders, their website links, active email links, and the pre-approval form link)

    As always, email or text me with questions or concerns at any time.



    (Your Name)

    Local Expert Email

    Subject: Let me help you find a home in (neighborhood)


    Hi (Contact's first name),

    I enjoyed meeting you at the open house for [address] on Saturday. If you want to see more homes in the area, there are a few I’d like to show you. The area is competitive, but my expertise in buying and selling here is unparalleled in this neighborhood.

    I’d love to learn more about the ideal home for you. I’ll share my approach to the home-buying process to ensure I’m a perfect fit for you.

    I’d love to set up a time to chat. Click here to pick a time that works for you (Link to Appointment Scheduling Link)



    (Your Name)

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