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  • Most Popular: Digital Marketing Trends in Real Estate 2021

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    by Andi Moore | 11.02.2021

    While it is true that in the past realtors were able to get along without any digital marketing at all, there is no denying that the times have changed and so has the real estate industry.

    Real estate agents are no longer able to survive without investing in digital marketing. Indeed, this is not only an imperative for them, but they are also expected to excel in digital marketing rather than defaulting to traditional methods of advertising.

    The idea behind digital marketing is to attract more customers by using the internet. The focus of this form of marketing is on using more content on websites, blogs, social media platforms, etc., to attract the right kind of traffic. And then convert that traffic into leads and eventually into sales.

    Digital marketing has taken over because it no longer makes sense to use traditional forms of marketing. With the advent of mobile phones and tablets being used on a daily basis by most people around the world, it has become easier for realtors to reach out to their potential clients or customers on their preferred channels.
  • Table of Contents

    1

    Content Trends

    2

    Listing Trends

    3

    Local Trends

  • Content Trends...

    Content Marketing

    The three most valuable things in real estate are location, location, and location. The three most valuable things in content marketing are:
    1. Content
    2. Content
    3. Content

    For real estate professionals, the quality and quantity of content is the only way to stand out among the competition. It's also essential for converting qualified leads into clients. And it can be achieved without paying for advertising!

    Real estate professionals need to follow the lead of savvy marketers who have already figured out that content is king. 

    Email Marketing

    Real estate is a highly competitive business and it can be difficult to stand out in the crowd. That's why it's important to keep your marketing efforts fresh and innovative. The digital world is constantly changing and growing, and we need to keep up with the latest trends in order to succeed.

    Realtors should always be on the lookout for new prospects. One of the best ways to do this is through email marketing. There are plenty of benefits when it comes to real estate email marketing. Email marketing for realtors has been proven time and time again as one of the most effective forms of marketing, and in today's age, you simply cannot afford to ignore it.

    There are many ways you can build an email list. There are several popular ways that realtors use, such as:
    Emails sent out from your own website;
    Emails sent out from a third party site; or
    Emails sent out from an industry site such as Realtor.com Market Trends or Zillow.com Market Reports
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  • Listing Trends...

    Virtual Home Tours

    In today's real estate market, it is essential for agents to keep up on the latest digital marketing trends. Virtual home tours are a great way to add a fresh spin on an old marketing strategy.

    In fact, this new trend is designed to help agents sell more homes while saving time and money. For example, instead of taking your clients to see multiple homes in one day, you can now walk them through each home using virtual technology.

    Clients will appreciate this time-saving feature, as it ensures that they are able to view more properties in one day. This gives the client the chance to make better decisions about which properties they want to see in person.

    Virtual home tours can also offer a competitive advantage over other real estate agents in your area. It will help you stand out from the competition by offering something that is unique and interesting to your clients.

    There are several different methods that your clients can use to view the virtual tour of the home you are trying to sell them. They include Google Street View, panoramic images, video walk-throughs and even interactive floor plans. All of these options are accessible through the Internet so your clients can view them from any computer or mobile device with an Internet connection.

    Single Property Pages or Micro-sites

    The last decade has seen the rise of the single property website. The idea is simple: put your entire advertising program on a single website. You might put your listing on Zillow or Trulia, but you also build one custom website for each listing.
     
    The idea behind the single property website is to control your advertising, and make it more effective. For example, you can tailor your site to the specific neighborhood that is your best market. You can use Google AdWords or Facebook Ads (or both) to advertise directly to people who are searching online for homes like yours. A well-designed site will include information about your listing that no other site will have, which makes it more likely that people will contact you for an appointment. A well-designed site will include embedded maps with directions and street views so visitors can see exactly where your home is located.

    You might think there would be two reasons why you would not want to go with a single-property website: cost and branding. But neither really matters anymore. Single property websites are now cheap enough that they cost less than the alternatives, and the brand advantage of having your own domain name now pretty much disappears because most people search online via search engines rather than by typing in full URLs.
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  • Local Trends...

    Geo-Fencing

    Geo-Fencing is a new technology for real estate marketing that allows you to send property alerts and pre-recorded video directly to people who are near your listing.

    If you're like most agents, you probably already use social media and email to market your listings, but you can't control who sees what or when. With geo-fencing, your message will only go out when the property is in view of the person on their mobile phone or tablet. This is a huge advantage over broadcast marketing. It also gives the potential buyer an opportunity to learn about the property immediately while they are still in front of it.

    OTT (Over-The-Top) Streaming Ads

    The Internet and the digitization of services and goods have changed marketing in many ways, and it's still in the process of changing. Two trends in particular that we in the real estate industry should pay attention to are:
    1. The growth in popularity and impact of video streaming services such as Netflix, Amazon Prime Video, Hulu, and YouTubeTV.
    2. The increasing importance of "OTT," or "over-the-top," streaming ads—that is, ads delivered through a computer or mobile device but not through a television set.

    Both of these developments point to an important trend: The Internet is dividing into two distinct platforms: one for TV watching and one for everything else, including video streaming and OTT ads. This division is important because both platforms offer different opportunities and challenges to marketers.
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