Reach Home Buyers & Sellers On The Largest Social Networks
Sponsor Your Top Markets
Choose your favorite zip codes to advertise your listings to retargeted users who are searching online to buy or sell a home.
This call will be with one of our market specialists. We get all the information needed to run local Facebook, Instagram, YouTube & Linked Ads in your market. The Ads are sponsored by your brand to highlight your listings to local consumers.
Submit Listings Or Assets
Advertise your current and upcoming listings from your brand to attract the best buyers and sellers in your primary farm market on the largest platforms. Your listings will get premium exposure without competitors getting your prospects.
Client Walk-Through Call
Once your ads are live, your client success manager will do a screen-share with you to to provide you the best resources to convert your prospects to appointments from your listings.
Test, Measure & Increase Exposure In Your Markets To Get More Closings.
With a dedicated client success manager we will help you grow your social and online presence from increased exposure, content posting and best practices to increase your return on investment.
We hope the answers below answer all of your questions.
Who Are We?
The Social Agent is an Ad Agency. We are social media advertisers and marketers who believe real estate agents are vital to the home buying and home selling process and we want to put you in position to get listings in your primary area of focus.
How Does It Work?
We work with clients who partner with us to help them with their social media presence in their primary farm markets.
How Do I Get Started?
Its easy! Choose your primary zip code and you will be The Social Agent in your primary zip code exclusively.
Where Do The Ads Show Up?
We place the ads directly in the desktop and mobile news feeds of consumers on Facebook & Instagram & its Audience Network.
How Important Is Social Media?
Currently, there are 7-8 million movers per month on Facebook, Instagram and its Audience Network. We help you to become the exclusive agent to advertise on Facebook and Instagram in your local market.
What Is The Prospect Quality?
Because the consumer has a verified Facebook or Instagram profile, the prospect information is 98% accurate. With that said, that does not mean the contract is already at your front door. Some folks might not be ready to sell or buy at this very moment. In this case, we recommend using a CRM or lead management tool.
Why Do You Do This?
Because being an agent or lender is hard work and we want individuals and teams to be listing, selling & financing every home in their markets to serve their clients. We think if we can make it simple its more fun.
Do You Work With Brokers?
Absolutely, have your agents or loan officers get their zips and your brokerage will dominate the buyer or listing market. It also is a great recruiting tool. You can have agents or you can have social agents. We like The Social Agents more.
How Much Does It Cost?
Each Zip Code is $99 to own then you pick your ad budget depending how much exposure you want for your listings and your brand. Read more here https://www.thesocialagent.com/abp
Are There Contracts?
There are no long-term commitments. You can cancel or change your subscription with a 30-day written notice to firstname.lastname@example.org. It's your business and we want clients to advertise based on their needs and our expertise.
Is My Market Exclusive?
Yes, you will be the only agent or lender in your zip code(s). You will be the exclusive client in your zip code(s) forever, as long as your subscription remains active. Most client's never cancel their zip(s) even if they pause their ads.
What If I Want to Cancel Or Pause?
Can I Purchase More Than One Zip Code?
Once you are signed up with The Social Agent you can purchase as many additional markets as you want if they are available. We recommend having at least the recommended monthly ad budget before adding another zip code.
What If My Zip Code Is Sold Out?
Since each of our markets are exclusive to only one client you will need to pick another zip code. We recommend picking the zip code(s) you love that you know your competition isn't focused on.
Is There A Waitlist?
Yes, you can join the waitlist and we will call you when they are available.
Can I Switch Zip Codes?
Sure, again its your business. Just send us a 30-day change notice. If the desired zip is available then we can move you over on the next billing cycle.
Are There Any Discounts?
Nope, we prepay for all advertising on your behalf so we all have to pay the price for the ad space. However, we do have more buying power as an agency than you could get on your own.
What Information Do I Get On My Prospects?
When a prospect clicks on the Listing Carousel Ad, they will be prompted to provide their name, phone and email address. You can add approved custom questions but we recommend you see what type of leads or lead flow you are getting in the first 90-days before adding custom questions because the more information you request, the less prospects you will get.
How Do I Get My Contacts?
When a consumer clicks on the ad they are routed to your email or CRM. Once your account is live we can set up text alerts a well. Higher intent consumers can also elect to live chat with you in Facebook messenger or a Call Now Button. The Messenger is by default.
Are The Prospects Qualified?
While the Facebook profile information populates the lead form, qualification of prospects is up to you, the client. For prospects that elect to live chat with you after they submit their info usually have a higher intention of conversion. We recommend using a CRM and setting all prospects up on an MLS search and drip campaign in the zip code they inquired about.
What If I Can't Reach My Prospects?
The Social Agent provides the advertising for the prospect, not the prospects themselves. The information is provided by the consumer and given directly to you via the advertisement.
We recommend a CRM and also have several best practices and resources that other top agents use.
What Is the Conversion?
Conversion is typically 3-6% nationwide. Our system is based on a conversion rate of 3% to be realistic. If you have 30 consumer inquiries in front of you then you should get one closing over the course of time (6-18 months)
What Is Agent Based Pricing™?
Our Agent Based Pricing model gives clients the ability to advertise based on their needs and be the exclusive client in their desired zip codes. Once you own your market, you choose your ad budget based on your business needs. Our team can help you with these recommendations or put a plan together for you.