• Co-Marketing With The Social Agent

    Agent & Lender Co-Branded Advertising on Facebook & Instagram

    Overview

    Read below for information on co-marketing with The Social Agent. Sharing advertising costs between agents and lenders provides the best customer experience for consumers when done correctly. Agents can promote their lenders on their Facebook & Instagram ads by co-branding their lenders on their listing carousel ads.

     

    Program Details:

    • Agent owns the exclusive market share of a zip code for Facebook & Instagram advertising with The Social Agent.
    • Agent and Lender split the overall exposure of the advertising with a 50/50 pro-rata share.
    • Agent and Lender are co-branded with a contact card on the advertisement showing the 50/50 share of the space.
    • Lenders have access to the Agent inbox to share the consumer inquiries.
    • The agent specifies the dollar amount they would like each lender to contribute. An agent can have 50 percent of their advertising costs shared by their lender. The relationship between the agent and the lender is strictly limited to a co-marketing arrangement under which the lender pays The Social Agent to appear in advertising alongside the agent. 
    • Under this setup, lenders may not refer business to agents and agents may not refer business to lenders. This restriction does not apply to referrals by agents and lenders that are completely separate from The Social Agent advertising.
    • Agent and Lender co-marketing is for real estate and mortgage professionals who want to share advertising costs. By sharing these costs, agents and lenders can often reduce their advertising spend and increase their return on investment. 
    • Typically, the agents and lenders who share costs already have an established professional relationship. We provide these professionals with an easy method to brand themselves together on Facebook & Instagram.
    • Agents can have one lender co-branded with them per zip code.
    • A lender who co-markets with an agent will appear side by side on the contact card of the Agent’s advertisement.
    • The lender pays for their share of the advertising costs. If they discontinue their portion of the ad cost sharing, the lender's portion of the exposure will stop.
    • The lender receipt will show the pro-rata share of the total impressions of the campaign and the agent and lender share.

    For additional questions regarding the Real Estate Settlement Procedures Act (RESPA) please refer to the latest NAR guidelines.

    http://narfocus.com/billdatabase/clientfiles/172/4/2855.pdf

    Program Guidelines

    • Agent must own The Exclusive Market License for the zip codes they are advertising in.
    • Lenders and Agents are only sharing the cost of the actual exposure.
    • Advertising costs must be shared equally.
    • Agent and Lender must spend a minimum of $300 per month each on the ad budget.
    • Agent and Lender will be co-branded equally on the agent's listing carousel ad.
    • Agent must provide the lender access to the consumer inquiries.
    • Only one lender can co-market with one agent per zip code.
    • All other Terms of Service precede this policy.
  • How It Works

    Easy Setup

    1

    Purchase Zips

    Agent Signs up for their exclusive zip codes

    2

    Choose Budget

    Agent and Lender decide on the overall ad budget.

    3

    Ad Creation

    Provide the assets to create the co-branded contact card

    4

    Co-Market

    Advertising Together on Facebook & Instagram

  • Sample Co-Marketing Ad

    Contact Your Advertising Representative For More Info

    The Social Agent Team

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