Read below for information on co-marketing with The Social Agent. Sharing advertising costs between agents and lenders provides the best customer experience for consumers when done correctly. Agents can promote their lenders on their Facebook & Instagram ads by co-branding their lenders on their listing carousel ads.
- Agent owns the exclusive market share of a zip code for Facebook & Instagram advertising with The Social Agent.
- Agent and Lender split the overall exposure of the advertising with a 50/50 pro-rata share.
- Agent and Lender are co-branded with a contact card on the advertisement showing the 50/50 share of the space.
- Lenders have access to the Agent inbox to share the consumer inquiries.
- The agent specifies the dollar amount they would like each lender to contribute. An agent can have 50 percent of their advertising costs shared by their lender. The relationship between the agent and the lender is strictly limited to a co-marketing arrangement under which the lender pays The Social Agent to appear in advertising alongside the agent.
- Under this setup, lenders may not refer business to agents and agents may not refer business to lenders. This restriction does not apply to referrals by agents and lenders that are completely separate from The Social Agent advertising.
- Agent and Lender co-marketing is for real estate and mortgage professionals who want to share advertising costs. By sharing these costs, agents and lenders can often reduce their advertising spend and increase their return on investment.
- Typically, the agents and lenders who share costs already have an established professional relationship. We provide these professionals with an easy method to brand themselves together on Facebook & Instagram.
- Agents can have one lender co-branded with them per zip code.
- A lender who co-markets with an agent will appear side by side on the contact card of the Agent’s advertisement.
- The lender pays for their share of the advertising costs. If they discontinue their portion of the ad cost sharing, the lender's portion of the exposure will stop.
- The lender receipt will show the pro-rata share of the total impressions of the campaign and the agent and lender share.
For additional questions regarding the Real Estate Settlement Procedures Act (RESPA) please refer to the latest NAR guidelines.