Instagram is killing it lately. Some might say it's better than Facebook, some might say it's an untapped market, and some might not even know how to use it. It doesn't matter which category you fall into, you should be using the social media platform that's considered the Millennial's search engine. Some even say that the platform is "the new homepage." Keep reading to learn how to make the most of your Instagram profile!
You know that important bit of information that you want your customers to know when they visit your website? It's all the info that you make sure they can see without having to scroll. This is considered above-the-fold copy. Your Instagram Bio is the same thing. You don't have very much space so you have to pick the info carefully. Make sure to include what is needed so potential clients will know exactly who you are and what you're all about. Don't forget to include how people can contact you!
Just like your website has a call-to-action, your Instagram account needs one, too! This is where the link in Bio comes in. Treat the link exactly as you would a call-to-action on your website. Use the last line of your Bio to explain exactly what the link is. If it's taking people to your current listings, blogs, or sign-up page for a mailing list, let them know why they should click on it!
When you start posting content, keep in mind that the aesthetic of your profile conveys your brand. Think about what you want to show people and make sure that your content matches that. Specific rooms, great staging, or exteriors are all themes you could use to help guide your aesthetic.
Once your Bio and posts are optimized. Start using Instagram Stories to really stand out! Do a walk-through of an open house, a neighborhood spotlight, or interview past clients about their house selling/buying experience. Any Stories that you love and feel are important to keep around, add to your Highlights! They will stay at the top of your profile until you decide to take them down meaning people can see them long after they've been originally added!
Instagram is gaining more and more popularity, and because of that, it's imperative that businesses and brands start using it. Take advantage of the platform's easy-to-use concept and optimize it for you. Treat your profile as the homepage to your website and you're sure to be successful!
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