Social Media Marketing Tips of Realtors
It doesn’t matter what field or industry you belong to; social media has huge potential for everyone. We’re just stepping into the digital age of 2021, and if you’re not on social media promoting your real estate business, you’re missing out on a ton of customers. According to the National Association of Realtors, 77% of real estate agents are using social media. And, if you don’t, you’ll be a part of the 23% that doesn’t. As a result, you will be losing clients to that 77%. We’re here to make sure that doesn’t happen. Here are some tips on using social media marketing for realtors.
Tip 1: Stay Communicative
Social media gives you an amazing opportunity to communicate with your clients on a personal level that is totally unparalleled. No other form of marketing gives you a seamless communication medium as social media does. But, the important thing is to make full use of it. Communicate with your audience, respond to comments, reply to direct messages, and make sure you’re as fast with your replies as your schedule allows you to be.
Tip 2: Utilize Images Wherever You Can
Images are your best friend when posting on social media. These are the posts that will get more reaction out of your followers. The best part is that you’re working in an industry that’s severely interested in visuals. Try posting about the properties that you have to sell. There’s a pretty good chance someone will drop by to ask about it.
Tip 3: Focus on the Right Social Media
A lot of realtors online are forced to create accounts on pretty much every social media site. However, we’re here to tell you that this is counterproductive and will do more harm than good. It’ll sideline your focus and make you pay attention to social media that has no potential in generating you revenue. For example, if you’re selling retirement real estate to seniors, why would you want to advertise on TikTok, an app that doesn’t focus on your target demographic? Make sure that the social channel you select has a ton of your target audience.
Tip 4: Consistency
The key to social media is consistency. A mistake that a lot of realtors make is that they aren’t consistent with their social media posts. They go months without updating their social media. You don’t necessarily need to post something significant. You can do occasional how-to posts, contests, trivia, or just post some random real estate that you really like.
Social media has a tremendous amount of potential when it comes to the real estate industry. People are searching on the internet before they buy real estate, and that’s why you should get on that today! If the constant hustle of social media is a bit difficult for you, consider working with a company like ours! The Social Agent is a company solely dedicated to helping realtors just like yourself get the most out of your social media platforms. Give us a call, and we’ll take the burden of social media off your shoulders!