Introduction to Facebook Advertising
The evolution of Facebook, utilizing online behaviors for Facebook targeting, value of the news feed & stories, comparison of mailers to Facebook ads, why organic postings to your Facebook page will help you, and why you should never "boost" for likes.
Your Facebook Business Page
Without your own Facebook page, you cannot run Facebook ads. Many of you already have a Facebook business page, but aren't running ads.
Facebook Ads Basics
Learn about ad auction basics, how it works, how your bid is calculated, how to organize your campaign structure, ad sets, ads, and best practices.
Learn about campaign objectives, your target audience for your ads, budget and schedules, creative (VIDEO!!), and ad placements.
Targeting & Retargeting
The Facebook pixel and why its a must - this is by far one of the most important features of Facebook advertising.
Promoting Your Listings
How to promote your listings with mobile ready video ads to get leads and listings.
Converting leads into deals
Now you've got the lead, let's talk converting Facebook leads from looking to buying.
Instagram & Stories
Learn how to leverage Instagram to drive leads and promote your brand in a beautiful way.
Owning Your Market
We discuss the important of owning your presence in your local market with The Social Agent on the largest social networks.
Taught By Certified Professionals